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Graphic Design / branding / Websites / the good life

I work with entrepreneurs in wellness, hospitality, and the arts to create outstanding graphic design, branding, and websites.

Collaboration over competition, always.

What’s one thing all successful entrepreneurs have in common? They learned the benefits of asking for help when they were in way above their head / didn’t know what to do / didn’t have the time to do it. When we approach growth with humility, curiosity, and openness, we invite incredible opportunities for expansion that we never could have attained flying solo.

My services are designed to catapult you right into what success means to you – while giving you one less huge thing to worry about.

I make nice things for nice people

 

i. Graphic design

Refined artisanal designs that invite your dream audience

 

Beyond a logo and brand design, the odds are good that you’ll need additional marketing materials. This option is for those looking for individual graphic design elements, but typically clients see it as a bonus to the work we’ve already completed together.

You also have the option to keep me on retainer to take care of ongoing design needs.

Examples include business cards, letterhead, print work, signage, merchandise, and packaging. Don’t see what you’re looking for? Just reach out.

From $399

ii. branding

Giving your business the right kind of attention

 

Perhaps you’ve already identified your brand’s visual look and feel, and need to tie it all together with a captivating logo. Maybe you’re launching a brand new business, or performing a complete overhaul of an existing one. Your goal is to come out swingin’ and establish yourself as a leader of impact in your industry. You know this can only be done with a full arsenal of visual elements to cover all the bases.

You’ve come to the right place.

Just a logo

For those looking for a budget-friendly solution. Here’s what’s included:

DEEP DIVE – This is where I get into understanding the ins and outs of your company, goals, target market, and industry competitors. I’ll take this information and provide some key recommendations for moving forward, forming the foundation of your project’s visual direction.

PRIMARY & SECONDARY LOGO – This is the main identifier of your brand, and where most of my time is spent. I’ll include mockups that are relevant to your organization so you can get an idea of how these designs look in action. You’ll receive both your primary and secondary logo in the desired file formats.

MINI LOGO STYLE GUIDE – This is a compact version of the full Brand Style Guide that you would receive in the Brand Identity Package. This 1-pager is useful for applying your logo in different scenarios, such as in print or web design. 

$2900

Interested? Let’s talk.

Logo & Visual Identity Design

For those looking for the Real Deal. Time for a complete brand overhaul, baby. Here’s what’s included:

DEEP DIVE – This is where I get into understanding the ins and outs of your company, goals, target market, and industry competitors. I’ll take this information and provide some key recommendations for moving forward, forming the foundation of your project’s visual direction.

PRIMARY & SECONDARY LOGO – This is the main identifier of your brand, and where most of my time is spent. I’ll include mockups that are relevant to your organization so you can get an idea of how these designs look in action. You’ll receive both your primary and secondary logo in the desired file formats.

COLOUR PALETTE & TYPOGRAPHY – The details of the colours featured in your logo, and an aligned secondary palette that compliments the main colours and gives you some variety to work with. I’ll also propose complimentary fonts to be used together to represent your brand.

VISUAL THEME – A complete brand identity includes additional creative elements to those highlighted above. Things like a specific photography or art style, custom patterns, and any other elements you might need to really capture the essence of your brand. Think of these elements as having the right accessories to tie an outfit together.

BRAND STYLE GUIDE – This multi-page document details the various elements of your brand and can be used to create consistent brand materials even once we’re done working together. The Brand Style Guide includes guidelines for how to use everything we’ve created within this package – logos, colour palettes, typography, individual designs, messaging, and anything else we’ve deemed necessary to turn your brand into a show-stopper.

$5900

Interested? Let’s talk.

My clients are

all about

Seeking out powerful design solutions to represent their brand. Recognizing the value of investing in their business. Collaborating with creators who get them.

not about

Being spread too thin by trying to do everything themselves. Opting for a quick fix because it’s cheap. Spending money and energy on things not aligned with their values.

iii. websites

Level up your online presence with a luxurious custom website.

This is where you come to upgrade your business so you can stop desperately saying I’ll take what I can get and start proudly saying Sorry, I’m booked for the next 6 months. That’s the power of a high-performing, strategic, gorgeous website.

Choose your adventure:

 $4500

The Holistic Handoff

What’s included:

→  5 Page Showit Website: Home, About, Services/Offerings, Contact, One High-Converting Sales Page

→  Award-Winning Website Template of your choice from Tonic

→  Copy  Templates, Pop-Ups, Newsletter Integration, Streamlined Communication

→ Website Training

The Best Part:
TWO DAY TURNAROUND

 $7900

The Success Manifester

What’s included:

→  10+ Page Showit Website: The Holistic Handoff + Shop, Podcast/Blog, Additional Sales Pages + More

→  Award-Winning Website Template of your choice from Tonic

→  Copy + Social Media Templates, Pop-Ups, Newsletter Integration, Streamlined Communication

→ Website Training

The Best Part:
TWO WEEK TURNAROUND

Looking for something more custom?

I’ll happily put together a proposal specific to your project. Let’s talk.

like what you see?

let’s create something

I love working with like-minded individuals who are passionate about wellness, hospitality, and the arts.

Sound like you? Come on in, the water’s warm.

SOULGOOD

Reach out

Home base: Toronto, Canada
Nurturing souls around the globe.

heidi@soulgoodstudio.com

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